From the reel. Brazil, Japan, Road Atlanta.

FADE IN:

Before the roar, there’s a story.

Automotive and motorsport director. Based in Orlando, Florida. Available worldwide.

See the work

ROLL TAPE

The reel

Fifty-seven seconds, straight off my timeline. Hit play, or click any clip to jump to it.

REEL_SPINA_202623.976 fps
00:00:00:00
00:00:57:09

200 units.

Sold in 20 minutes.

R$120 million.

About US$20 million in sales.

Mustang GT launch, Ford Brazil, 2025. I wrote the campaign almost from scratch, then directed, shot and edited it. The whole market was announcing the future. I announced a manual V8, and spoke only to people who still believe driving is about feeling. The right story, told to the right person, in the right tone, sells faster than any discount.

  1. A vintage orange Mustang racing toward camera on a sandy roadAct 0, teaser. Watch
  2. A grey Mustang in motion blurAct 1, manifesto. Watch
  3. A Mustang in profile in a dark studioAct 2, pre-reveal. Watch
  4. A Mustang GT attacking a curb on a racetrackAct 3, performance trilogy. Watch
15+
shoot days for Ford in 2025
100+
assets delivered for Ford in 2025
12
Motulcast episodes, concept to studio
12+
campaign routes written for Ford’s 2026 roadmap

NOW SHOWING

Selected work

    AVAILABLE FOR HIRE

    Two ways to work with me

    Automotive and motorsport films from Orlando, Florida, for the US and wherever else the road goes. Two minutes from me say the rest.

    BRANDS AND AGENCIES

    (the whole film, one person accountable)

    From strategy to final cut. I write the campaign, direct it, shoot it and edit it, so nothing gets lost between departments. That’s how the Mustang GT and Dark Horse launches were made.

    PRODUCTION COMPANIES

    (a car person on your crew)

    Book me as director, camera operator, editor or photographer on your production. I bring my own kit, and I speak fluent car, on set and with the people in front of the lens.

    Get in touchSee where I’ve shot

    Filmed on location

    Motorsport keeps me on the road. Thirteen stamps so far, from Paraguay to Japan. Pick one, and the rest of that trip lights up.

    VisasPedro Spina

    HOW I WORK

    The shoot day

    The script is the plan. The set is where the plan meets weather, traffic and broken gear. One day at a racetrack, seven scenes on the board, sunset at 18:12 and a hard out at 18:30. Five things will go wrong. Keep the story whole, the crew standing and the budget alive.

    LocationRacetrack
    Crew call05:30
    Sunrise06:12
    Sunset18:12
    Hard out18:30
    Clock05:30
    Behind schedule0 min
    Story intact100%
    Crew morale100%
    Budget left100%
    Shooting day 1 of 1Launch film, track day

    Strip colors follow the production board: white for interior day, yellow for exterior day, pink for magic hour.

    05:30

    Crew call

    Coffee’s hot. Nothing has gone wrong yet.

    You’re the director and the producer today. Every problem comes in over the walkie. Pick a call, watch the board and the numbers move.

    ABOUT

    Born a car guy

    • Creative director
    • Creative strategist
    • Director
    • Screenwriter
    • Camera operator
    • Editor
    • Photographer

    Strategy first: what the brand should say, to whom, and why now. Then the craft. I write it, direct it, shoot it and cut it, so the idea arrives on screen the way it was planned.

    Pedro Spina is a creative director and creative strategist for automotive and motorsport brands, and he also directs, writes, shoots and edits the work himself. He has been a car enthusiast for as long as he can remember.

    He was cutting wedding videos in his uncle’s editing room at 12. He raced karts, shot concerts for bands like Linkin Park and Kings of Leon, and was already working for Vivo, UPS and Cinemark when camera rental houses still doubted his age.

    In 2024 he covered the World Endurance Championship in Interlagos for Ford, building the coverage around a single video. It reached Ford Global and Ford Racing in the United States and opened a conversation between Ford Brazil and Ford Racing.

    Today he is an official Ford creator in Brazil and the writer and director behind the brand’s performance content. That includes both Mustang launches in Brazil, the GT with a manual gearbox, which sold 200 units in 20 minutes, and the Dark Horse. He wrote both campaigns almost from scratch, then directed, shot and edited them.

    Beyond cars, he has directed and produced for Paramount Pictures, Audi, John Deere, Motul, Alelo, Vivo, UPS and Cinemark, leading large crews and very small ones. As a creative strategist, he builds the narrative of a campaign before anything gets produced.

    He is based in Orlando, Florida, writes in English and Portuguese, and takes projects worldwide.

    A red Mustang Dark Horse at night beside a large diffusion frame on set Crew filming an interview at the Mustang Dark Horse launch, classic Mustangs behind Crew silhouetted in haze and backlight on a studio set
    On set. Real projects, real crews, decisions made on the spot.

    Light painting

    Photography came first, in the photo pit at Linkin Park and Kings of Leon shows. Now it’s mostly cars, mostly after dark: studio packshots, track days, and light painting sessions for collections and one-of-a-kind cars, shot with a long exposure and a single moving light.

    Drag across the frame. You’re holding the light.

    Mitsubishi Lancer Evolution X. Exposure BULB 00:00

    Selects

    Light painting only. Circled frames made the cut. Click any frame to open it.

    Creative direction

    Pedro Spina

    Written by

    Pedro Spina

    Directed by

    Pedro Spina

    Edited by

    Pedro Spina

    Photographed by

    Pedro Spina

    Camera operator

    Pedro Spina

    Creative strategy

    Pedro Spina

    Car enthusiast

    Pedro Spina, since birth

    With the trust of

    • Paramount Pictures
    • Diamond Films
    • Ford
    • Audi
    • John Deere
    • Motul
    • Alelo
    • Banco BV
    • Vivo
    • UPS
    • Cinemark
    • Gillette
    • Jeep
    • Kavak
    • Polenghi
    • Aon
    • Elefante
    • Dualtron
    • 1021 Blindagens
    • Avantgarde
    • VML
    • Wieden+Kennedy

    Picture cars

    One Mustang from every generation

    Special thanks

    Every crew member who stayed for one more take

    Filmed on location in

    Brazil, Paraguay, the United States and Japan

    No drunk uncles were harmed in the making of these films.

    POST-CREDITS SCENE

    Every story starts with a choice

    Yours starts here. Make four calls or roll the dice, clap the slate, and send me the opening scene of your project.

    1What’s the star of the film?
    2What are we making?
    3Where do we shoot?
    4What should people feel?

    WORKING TITLE: ???

    FADE IN:

    PEDRO (V.O.)

    CUT TO:

    Or write directly

    Based in Orlando, Florida. Available worldwide, from Daytona to Interlagos and anywhere with a good road.

    A QUICK INTRODUCTION. 1:51